Monday, July 29, 2013

Gay Entrepreneurs New Crowdfunding Site

Produced by Charlotte Robinson

In this exclusive audio interview Emmy Winner Charlotte Robinson, host of OUTTAKE VOICES™ talks with Wendy Robbins and Karen Paull about their new venture Red Capes, the first lesbian owned and operated global crowdfunding site. In addition to helping businesses, products and ideas reach their full potential they saw a need for nonprofit organizations and causes to be able to increase their financial capabilities. They have implemented ways to take crowdfunding to a whole new level. Red Capes believes in supporting every worthwhile project regardless of whether the immediate monetary goal has been met. Wendy Robbins, CEO, states, "Red Capes is a power to the people, paying it forward fundraising platform where a large group gives small donations in exchange for unique gifts so everyone gets to be a superhero." We talked about this and their spin on our LGBT issues.

When asked what their commitment is to LGBT civil rights Karen stated, “I’ve always been an activist. I spent most of my years in San Francisco and marched and signed petitions and got involved with all the dyke marches and Dykes on Bikes. Wendy and I also got married in New Mexico and we can’t wait for it to be legal here but we had a ceremony here six years ago. Our families came and supported us and as an example of loving each other freely and openly we hope to create a great impact for people that are coming out or are having trouble coming out and personally it makes sense. I can’t believe it’s taken so long. At least California is jumping to the front and we certainly hope our state jumps in line as quickly as possible so we can finally have a legal marriage.” Wendy added, “Take a look at our site; it has a variety of different channels essentially and in those channels one of them is ‘rights.’ It’s because we do want people to speak out and create actions towards rights whether its gay rights, human rights, women’s rights, children’s rights, animal rights, we’re into rights. Also on coming out it’s funny because our publicist asked ‘Do you really want to play the gay angle?’ And we were like yeah because it’s important, because it gives people an opportunity if they’re kind of hiding in the closet or whatever; they’re just going to feel safe on our site and we want to bring that out". Karen concluded, “We have a lot of younger people come up to us in their teens and early twenties saying you guys are such a great example of being who you are and being proud of it and it’s such a time for us to have a revolution of equal rights for all.”

Wendy Robbins, CEO and founder of Red Capes.com co-invented and marketed The Tingler head massager, selling a million to 6000 stores and online, that received massive press. She co-starred with Kelly Ripa on Discovery/TLC on the TV series, "Homemade Millionaire." Wendy also coached women inventors how to pitch and bring products to HSN and wrote the bestseller, "Why Marry A Millionaire? Just Be One!" Co-Founder and CMO Karen Paull is the founder and CEO of Sales Guru Consulting, LLC. Her company serves over a dozen mid to large sized internet and mobile companies where she acts as their out-sourced advertising agency. She is the former Vice President of Sales for Snapfish and she helped orchestrate an acquisition bringing millions of dollars in advertising and bringing the company to profitability. Utilizing the latest technology, Red Capes has created a format where many users can see their project take life in five minutes with full access to Red Capes’ social media contests, PR, advertising and marketing help, weekly training about top fundraising tips, global warehouses for fulfillment of perks and an online store to sell popular funded projects. Red Capes takes a processing fee of 5% in the backend if you reach your goal and 10% if you don't.
For More Info: redcapes.com 

1 comment:

Sugandha said...

Pinkstart is a new LGBT crowdfunding website. A network where you can discover and support awesome projects around the world. We connect filmmakers, designers, musicians, writers, engineers,.. anyone with a great project, with thousands of people to make their dreams become true.